Meredith Shaw Is Bringing Her Signature Style to PENN.
New partnership will include collections both curated and designed by media personality and style icon
Montreal, QC, April 17, 2024 -Multi-hyphenate media personality Meredith Shaw is about to get even busier. Today, Canadian plus-sized fashion brand PENN.Penningtons (“PENN.”) announced a new partnership with Shaw that will see the morning show host star in marketing campaigns, curate collections and even - later this year - launch her own set of designs under the PENN. banner.
The first iteration of the collaboration will come to life next month, with the launch of the Get Dress’d with Meredith edit. The collection will feature ten summer dresses hand-selected by Meredith herself - all of which feature her signature bright colours, fun, flirty silhouettes and bold, beautiful styling. The dresses are a true celebration of style and self-expression; versatile, fashion-forward looks that beautifully blend comfort and style, making them both accessible and aspirational pieces to live your best summer life in.
Get Dress’d with Meredith will begin appearing in select stores and online starting May 2024.
“This is about choice. Every woman, of every size, deserves access to beautiful, on-trend, well-made clothing,” explains Shaw of her passion for this partnership. “PENN. is the OG style champion of plus-sized women - and we are so aligned in our intention that style has no size, and fashion is for everyBODY.”
Later this year, PENN. will debut a line of holiday dresses personally designed by Shaw herself.
“We’ve long admired Meredith’s bold approach to fashion. She brings excitement and energy to everything she does and is a true style muse for our customers,” said Kathy Tsolakos, Vice-President of Marketing at PENN. “But Meredith is so much more than just her amazing style - she’s a fierce advocate for the plus-sized community. Her commitment to authenticity, individuality and self-expression is exactly what the PENN. brand is all about.”
The Get Dress’d with Meredith edit includes:
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Want a closer look at the collection? See additional campaign imagery here.
For more information about PENN. the dress edit and a store locator, visit: www.penningtons.com
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ABOUT PENN.PENNINGTONS
PENN.Penningtons (formerly, “Penningtons”) is Canada's premiere destination for plus-size fashion, ranging from sizes 14 to 32. Through championing body diversity and size inclusivity, the brand believes that women deserve to experience the freedom that comes with feeling confident in their clothing. For over 70 years, PENN.Penningtons has honed its craft resulting in an incomparable fit based on real women and countless body shapes, so that they can look and feel amazing every day. We design every piece with this signature focus on fit, whether it's dressing for work, the weekend, or celebrating all of life's special moments. PENN.Penningtons operates stores across Canada as well as an e-commerce site at penningtons.com.
ABOUT REITMANS (CANADA) LIMITED
The Company is a leading women's specialty apparel retailer with retail outlets throughout Canada. The Company operates 393 stores consisting of 227 Reitmans, 85 Penningtons and 82 RW&CO. For more information, visit www.reitmanscanadalimited.com
ABOUT MEREDITH SHAW
As a television and radio host, style expert, and advocate for all bodies, Meredith Shaw is breaking down the status quo and leading a powerful conversation that is changing the game. As a host of Canada’s most popular morning show, Breakfast Television, Meredith wakes up the country with her signature wit, warmth, and wardrobe. Previously Shaw gained a loyal following of fans as an inclusive style expert on many of Canada’s top broadcast outlets, as well as hosting a number of radio broadcast shows of her own. Meredith is a firm fixture in Canada’s fashion scene. She has graced magazine covers, appeared in the pages of Vogue, walked Toronto Fashion Week’s runways and worked alongside global supermodels such as Ashley Graham. At the heart of everything she does, Meredith is fiercely passionate about inspiring and motivating people of all sizes to embrace their power and feel sexy, confident, and fabulous in their own skin.
For more information please contact:
Marion Gallo | mgallo@ddmg.ca | (438) 366-2048
Patrizia Civitarese | pcivitarese@penningtons.com | (514) 833-3227
